Sales and Marketing Consultation and Advice

It sounds obvious, but to make sure your business not only survives but thrives sustainably, focusing on your customers and their experience is crucial, and no more so than within your sales and marketing.  From raising awareness to creating customer relationships to driving sales and enhancing brand visibility, my experience in Customer Relationship Management (CRM) campaigns for global brands and collaboration with independent retailers enables me to offer tailored solutions for your business needs. 

Here are just a few areas where I can assist your business:

CRM: Define your target audiences, understand their needs, and develop effective strategies for generating awareness and interest in your products and services. Identify the best acquisition and retention processes, ensuring GDPR compliance and excellent customer service.

Lead Generation: From creating a sales funnel to marketing campaign management to growing online awareness and using the right marketing channels to generate leads for the right product to the right audience. 

Data, Targets & KPIs:  Set sales and marketing benchmarks for your business, track targets, and create usable sales data to identify Return on Investment (ROI). Gain valuable insights into market trends and competitor analysis to inform strategic decisions.

Branding & Values: Understand how your brand is positioned and perceived. Make sure your content matches your brand and your audience's values. 

Strategic Growth: Plan for scalable future growth – through physical expansion, or product diversification to meet customer demand. 

Real-world Example:  I completed an in-depth analysis of a client's customer data, examining purchasing behaviour and sector-specific trends. This review identified their top-performing products based on both volume and margin. These insights were then integrated into all marketing and sales strategies, ensuring a targeted approach and higher return on investment (ROI).

All of the above are areas where a business can increase sales, generate usable sales data, and gain accurate customer insights to grow their business. 

If you feel you could use some help with these areas, I offer a free, no-obligation online or in-person consultation to discuss your business needs and to see if I am the right fit for you, so click here to book yours or  drop me a message.